Bring Your Own Beamer

When the Brewery Became a Canvas

What happens when you give artists a wall, a projector and complete creative freedom?

For one evening, the Ottakringer Brewery in Vienna became much more than a brewery. It became a canvas.

At Bring Your Own Beamer, artists were invited to bring their own projectors and transform the walls of the brewery with their digital artworks. The result was an evening where art, technology and the local digital art community came together in a completely different setting.

The brewery itself became part of the exhibition

More than 70 people RSVP’d for the event, including 14 artists who brought their own work and projected it across the brewery’s spaces.

The concept was deliberately simple: no traditional gallery walls, no fixed exhibition format and no prescribed way of experiencing the work. Artists brought their own equipment, selected their own surfaces and decided how their work should interact with the architecture around it.

That created something particularly interesting. The brewery itself became part of the exhibition.

Digital artworks moved across empty walls, unexpected surfaces became screens, and different pieces interacted with the physical environment in ways that would be difficult to recreate in a conventional gallery.

For the audience, it was less about standing in front of individual artworks and more about experiencing an environment shaped by digital art and interaction with the space.

Art, Community, and Light

The event also highlighted something that is increasingly important for the digital art space: community doesn’t always have to happen around a conference table or a panel discussion.

Sometimes it happens simply around art.

The event was sponsored by Validvent, CryptoWiener and Ottakringer, bringing together three different perspectives, crypto and Web3, digital culture and one of Vienna’s most recognisable brewing institutions.

For Validvent, supporting events like this is part of being involved in the broader ecosystem rather than simply observing it from the sidelines.

Blockchain technology has opened up new ways for artists to create, distribute and collect digital works. But the culture surrounding that technology is just as important.

And nights like Bring Your Own Beamer show exactly why.

The Web3 art scene is not only about NFTs, marketplaces or token standards. It is about experimentation, community and finding new ways to connect digital work with physical spaces.

For one evening, the walls of Ottakringer Brewery became proof of that.

Digital art doesn’t need a traditional gallery. Sometimes, all it needs is a projector and a wall.

Thank You

A huge thank you to everyone who joined us for Bring Your Own Beamer at Ottakringer Brewery and helped turn the space into a vibrant showcase of digital art.

We would especially like to thank all the artists who brought their projectors, shared their work, and transformed the brewery’s walls into a constantly evolving canvas. We’re also grateful to Ottakringer, CryptoWiener and everyone involved in making the evening possible.

What made the night particularly special was seeing how inspired the audience was by the concept. Throughout the evening, we heard from many attendees who told us they want to come back next time, not just as visitors, but as active participants, bringing their own projectors and projecting their own work onto the walls.

That is exactly what we hoped to create: a space where everyone can become part of the exhibition.

We can’t wait to see what you’ll bring to the next one. 🖼️✨

Nissla

“When the technology disappears, collecting digital art becomes effortless.”

Nissla was among the first artists in Austria to mint an NFT, entering the space over eight years ago. Since then, he has witnessed multiple cycles of experimentation, hype, and decline, remaining active and committed throughout. His work is shaped by this long-term perspective and a deep understanding of digital art as both cultural and technological practice.

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